Those Low Response Rates

Surveys are a double-edged sword. It is useful, irresistibly so, to be able to assert something that is supported by survey results. Most of us are enthralled by this sirens’ call – I certainly am! But at the same time, surveys are riddled with two kinds of distortions. These have various technical names but boil down to two simple things – accuracy and representativeness. First, in surveys we tend not to give “honest” responses. It[…]