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Improving humanitarian action by making people the focus of program design and performance.

Hope Consulting publish customer insight toolkit

Submitted by Kai on July 3, 2012 - 10:43

This succinct and well-written toolkit is a useful practical introduction to consumer research. The case study approach illustrates a half-dozen important lessons for mining and applying consumer insights to building inclusive businesses at the bottom of the pyramid.

To read the toolkit, please click here.

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