Keystone Accountability has found that data often falls into one of two categories; either it tells you something you had no idea about, or it confirms what you already suspected.
Surveys are a double-edged sword. It is useful, irresistibly so, to be able to assert something that is supported by survey results. Most of us are enthralled by this sirens’ call – I certainly am! But at the same time, surveys are riddled with two kinds of distortions. These have[…]
I have a confession to make. Despite two years of surveying thousands of respondents for our clients I still fire up Google in the hopes that it will one day tell me how to conduct surveys the right way. Now, this is mainly due to being overly ambitious: I would[…]