Formalizing client feedback forces action

Musika is a non-profit organization working with private sector companies that serve the rural poor in Zambia. It provides technical advice, business model support and subsidies to its clients to reduce the initial risks of doing business with smallholder farmers. Keystone Accountability worked with Musika to help it better understand its market and customers, increase client loyalty and promote a client-driven culture. It wanted to find out how clients view the business opportunity presented by[…]